AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Denmark: Q2 2025 Review
Explore the performance trends of the leading beauty retail apps on iOS in Denmark during Q2 2025, with insights from Sensor Tower.
The second quarter of 2025 has shown interesting trends in the performance of the top beauty retail apps on the iOS platform in Denmark. Data from Sensor Tower provides a detailed look at how these apps fared in terms of downloads and active users.
Club Matas from Matas A/S saw a consistent performance in weekly downloads, starting at approximately 1.3K and peaking at 1.8K in late April. Active user numbers exhibited a slight decline over the quarter, from 7.8K to 4.8K by the end of June.
Notino: profumi e cosmetici experienced a notable spike in weekly downloads, reaching 1.6K in April, but concluded the quarter with a lower download rate of around 168. Active users showed fluctuations, peaking at 2.3K mid-June before dropping to 1.6K by the end of the quarter.
SEPHORA - Maquillage, Parfum maintained a steady download rate throughout the quarter, with numbers ranging from 544 to 921. Active users saw a significant increase, climbing from 6.7K in early April to over 21K in early June, stabilizing around 20K by the end of June.
Rituals Home & Body Cosmetics demonstrated a surge in downloads late May, reaching 2.4K, but saw a decline towards the end of the quarter. Active user numbers followed a similar trend, with a peak of 3.5K in late May.
Lastly, Lyko showed a consistent pattern in active users, with numbers hovering around 5K throughout the quarter. Downloads began at 149 and saw a moderate increase, peaking at 252 in late April, before tapering off to 32 by the end of June.
For more in-depth insights and analysis, visit Sensor Tower's platform.
